Futbol Fiesta
El Paso's biggest World Cup watch party. FRCTNL built the brand, ran a season-long bilingual content campaign, secured 8 local sponsors, and produced the 3-day flagship event at the El Paso County Coliseum — semifinal watch parties on July 14 and 15, and the final on July 19.
3-day World Cup finale · 8 sponsor partners
From kickoff to final whistle.
Branding
A colorful crest-style mark and bilingual visual system built to travel across game-day posts, sponsor materials, and on-site signage.
Design
Match-preview templates for every group-stage game, sponsor welcome graphics, and wayfinding for the flagship event.
Content
Bilingual match-day content — predictions, fan interviews, and game-of-the-week previews — produced throughout the tournament.
Social Media
Daily match-day posting in English and Spanish, timed to kickoffs through the group stage and knockout rounds.
Sponsor Activation
Recruited and onboarded 8 local partners, from a credit union to restaurants to a county government office.
Event Coordination
Produced the 3-day flagship watch party at the El Paso County Coliseum — 30x16 screen, mechanical bull, giant foosball, giveaways, food vendors, and a full bar.
Solo cada 4 años.
A hype video built to build anticipation ahead of the flagship event — timed to the exact dates fans needed to know: July 14, 15, and 19.
A preview for every game.
8 local partners, onboarded and activated.
See it in motion.
Game of the Week: France vs Norway
Fan Predictions (Spanish)
Fan Interviews on Location