Every brand is missing a fraction. We find it.
FRCTNL started in El Paso with a simple observation: most businesses don't need more marketing, they need the right piece — the one that makes everything else finally click into place. We build that piece, whether it's a brand identity, a website, or the campaign that gets you in front of the customers who've been looking for you.
What we optimize for.
Fractional, not partial
We take on the whole picture — strategy, design, and execution — instead of handing you a fragment and calling it done.
Built on the border
El Paso shaped how we work: bilingual, bicultural, and built for brands that serve both sides of the market.
Numbers over vibes
Every campaign ships with tracking attached. If we can’t measure it, we don’t ship it.
Small team, senior work
No account layers between you and the people doing the work. You talk to whoever is actually building it.
Small crew. Senior hands.
John Rivas
Marketing Director/Partner
Roland Rios
Business Strategy Partner
Alfredo Garcia
Creative Director
Andrea Moran
Business Development
Brianna Martinez
Social Media Coordinator
Andrea Gonzalez
Social Media and Communications Manager