FRCTNL
Case study · Content & social media

Amparo Sancen

Amparo Sancen is a roofing contractor and entrepreneur with 18 years in the industry. FRCTNL runs content and social media across two distinct brands — Amparo Negocios for business owners and Amparo en Roofing for contractors — keeping both posting everywhere her audience actually is.

18 years in roofing · two brands · five platforms

Amparo Sancen studio portrait
Scope of work

Two brands, one content engine.

Content Creation

Live talks, seminars, and on-camera segments captured and cut into bilingual short-form video, week after week.

Social Media Management

Full account management across Instagram, Facebook, YouTube, TikTok, and LinkedIn — posting, community, and growth.

Amparo Negocios

The business account — entrepreneurship, best practices, and the day-to-day of running a company, for a business-owner audience.

Amparo en Roofing

The trade account — 18 years of roofing industry expertise turned into practical tips for contractors.

On-site content

Training rooms, not just studios.

Latinos en Roofing contractor training event in Chicago
Amparo Sancen speaking on stage at the Latinos en Roofing Chicago training
More content

Business tips and roofing tips, both covered.

Lo que Bad Bunny Puede Enseñarle a un Roofer sobre Hacer Millones

Diferénciate y Triplica tus Ingresos en tu Negocio

Latinxs in Roofing: Empoderando a la Comunidad Latina

RCV vs. ACV: Roofing Clientes Beneficios Secretos Revelados

Delegar es Clave: Domina tu Negocio y Gana Tiempo

No Cobres el Deducible: ¡Error Fatal para tu Empresa!

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