Case study · Personal brand & content
Activation King
Marco Vallejo Jr. — the Activation King — is a sponsorships and partnerships expert building his personal brand. FRCTNL runs the social media and content creation that turns real activations into a following.
Sponsorship expertise, built into a personal brand
Scope of work
Sponsorship expertise, made shareable.
Content Creation
Video, photo, and graphics produced from real activations and events — not stock footage.
Social Media Management
Full account management across Instagram, LinkedIn, Facebook, TikTok, and YouTube.
Personal Branding
Turning sponsorship and partnership expertise into a recognizable, quotable personal brand.
Sponsorship Storytelling
Real activations — jerseys, booths, events — captured and explained for an audience that wants to learn the game.
More content
The activation playbook, on camera.
Why Exposure Is the Worst Reason to Sponsor
Out of Activation Ideas?
On Location: Game Day Sponsorship Placement
On-site content
Every sponsorship starts with showing up.